James NaltonBy James Nalton.
Brooklyn’s 2025 USL League One expansion side announced its club logo and various branding on Thursday, revealing the team will be called Brooklyn Football Club.
The new team also launched an Instagram page, a Facebook page, and a website containing a few initial pieces of merchandise based on the club’s newly launched look.
Brooklyn FC’s logo incorporates the Brooklyn Bridge as part of the design with the limestone part of the color scheme said to represent the stone of the iconic bridge.
The deep brown colour is there to represent the brownstone brick seen throughout the borough.
“Brooklyn is the world’s borough, at the forefront of culture and arts,” said designer Chris Payne.
“Brooklyn is, unapologetically, Brooklyn. Encompassing that into a logo felt less about trying to mirror a traditional badge and more about representing our iconic borough with something bold and forward.”
There are high hopes for the club which has been launched by North Sixth Group and its founder Matt Rizzetta.
“Brooklyn is a globally recognized home for what’s cool now and what’s going to be cool next,” USL Deputy CEO Justin Papadakis said in June when the expansion club was announced.
“We believe that Brooklyn’s USL club will become a leading soccer brand not only in the United States but also around the world.
“We look forward to working together with the club and the passionate soccer fans of Brooklyn as we continue to shape the future of soccer in America.”
The club’s Instagram page contains lots of eye-catching shots of Brooklyn, and it appears the team will draw heavily on real-life scenes within the borough as part of its identity.
More from Brooklyn Football Club’s Instagram. Maps and trains always a good combo imo. pic.twitter.com/eXkuy4ZNyh
— James Nalton (@JDNalton) November 9, 2023
Brooklyn FC’s choice of stadium location is yet to be confirmed, but reporting by Hudson River Blue revealed this would be announced within the next two months.
Some of the imagery on the club’s Instagram account focuses on the Coney Island subway station at the south end of the borough.
This could hint that the nearby Maimonides Park, once used by the New York Cosmos soccer team, could be a Plan A choice of venue, though it seems there are several options on the shortlist.
“Obviously the big elephant in the room with soccer, pro soccer in Brooklyn, where are you going to play? Both Plan A and B are dedicated stadiums in the borough of Brooklyn,” Rizzetta told Hudson River Blue.
“We are doing everything we can to play in Brooklyn, and we’re super confident we’ll be able to.”
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“It’s just one borough in the corner of the big city, but Brooklyn has the whole world watching,” the club says via its website.
“Brooklyn is bold, Brooklyn moves fearlessly, Brooklyn stays fiercely independent. And now Brooklyn has a professional football club to match.
“Welcome to BKFC.”
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